Focus First: Facebook and Email in Their Place

The distractions

I love social media, and I’m connected with lots of smart, interesting people. I enjoy the interactions and I like that they make me think (and feel). Some of these people I count as real friends – not just Facebook friends. But needless to say, Facebook is an enormous time suck – even looking at intelligent, insightful posts is no comparison to working on my goals, creating, and carrying through on my vision. 

I’m also somewhat addicted to email. Like a laboratory pigeon pecking at a lever hoping for a reward, like a gambler putting dollar in the machine, part of my brain is hoping for the reward: the news, interesting tidbit, opportunity or idea that occasionally comes in email form. But whether or not I act on it now it’s a distraction from anything else. Once I open an email in the morning, the ideas are in my head, pushing aside my work, my top priorities, the things most important to me, which become much more difficult to focus on. Perhaps you find the same thing. The solution? The single best thing I’ve done for my productivity in the 10 years: I ignore my email until afternoon, giving email its own focused time later in the day.

I have one more morning distraction: an idea pops into my head, I look it up online and start reading. I may tell myself it’ll be a 5 minute search, but I’m a compulsive reader and it’s always more. And though there’s always something valuable to read on the web, generally it won’t change my life or world the way that meeting my commitments and exercising my vision will do.

All of these distractions have value, but they mean making a passive choice to not do something else. The alternative that works powerfully for me is to make an active choice, to defer these things and give myself time now for what’s important. I hold myself to this commitment by making it publicly – on Facebook, here on this blog, and/or to those close to me in real life. This is the commitment:

The commitment

Between now and the end of February, 2014:

  • Email only between 3pm and 9pm each day, other than than the starred messages view, or searching for a work-related email. (I use an email filters to add stars to emails from colleagues and family – anything else can wait a few hours. A search shortcut in my browser lets me search directly, without seeing other emails that could distract me.)
  • Facebook only between 3pm and 9pm each day. (I also use this time for other things, so I might miss Facebook altogether most days, which is great. If I want to share something outside the 3-9pm window, I’ll use the share on Facebook bookmarklet or add it to my-do list for later. It goes without saying that I don’t have Facebook notifications or email notifications on my phone – I don’t even have the app installed.)
  • No Facebook stream or checking the Facebook notification icon from Monday to Thursday. That means I can only check my own page, private messages and events, and only during the allowed times. From Friday to Sunday I may check what I wish between 3pm and 9pm. 
  • No internet searches or reading web articles before 1pm, Monday to Friday, unless it’s related to something I’m working on.

At the end of February, I will reassess, either keeping these guidelines or adjusting them. I’ll report back in a later blog post.

I’m looking forward to getting awesome things done with this increased focus.

What works for you?

Let me know your focus secrets, by commenting here or where I’ve shared the link on social media.

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