Find your audience

If you listen to advice for speakers, bloggers and other writers, you’ll often hear this: Pick one or two specific people who represent your target audience, and imagine you’re speaking to them. I’ve found this somewhat useful advice. but still abstract and difficult to keep in mind.

This changed once I had an actual audience of specific people – those I coach on antiprocrastination and focus through a text-based platform. This way of coaching is too cheap to be a major source of income, but I enjoy helping people in this way, and it’s an excellent audience.

Sometimes I’m writing for a specific client, and sometimes I send a message out to all. Either way, I have a strong sense for what they need and how they need to hear things, and so the words flow. It’s an amazing difference, and so this is where I’ve concentrated my writing energy recently.

Obviously your mileage may vary, but this might suggest to writers and speakers struggling to find your voice that you’d benefit from finding actual specific people that you have a commitment to, whose needs or interests you know something about. Then speak to them.

Leave a Reply

Your email address will not be published. Required fields are marked *

 characters available