If you listen to advice for speakers, bloggers and other writers, you’ll often hear this: Pick one or two specific people who represent your target audience, and imagine you’re speaking to them. I’ve found this somewhat useful advice. but still abstract and difficult to keep in mind.
This changed once I had an actual audience of specific people – those I coach on antiprocrastination and focus through a text-based platform. This way of coaching is too cheap to be a major source of income, but I enjoy helping people in this way, and it’s an excellent audience.
Sometimes I’m writing for a specific client, and sometimes I send a message out to all. Either way, I have a strong sense for what they need and how they need to hear things, and so the words flow. It’s an amazing difference, and so this is where I’ve concentrated my writing energy recently.
Obviously your mileage may vary, but this might suggest to writers and speakers struggling to find your voice that you’d benefit from finding actual specific people that you have a commitment to, whose needs or interests you know something about. Then speak to them.
So much I’m excited about, that I want to write about, and yet I rarely post. I’m changing that now.
Last year I set up a separate blog for my new life-coaching business, to describe my relatively analytical approach, and to blog on specific topics. I then set up yet another blog (Procrastination Ambulance) focused on procrastination – which is my main focus in life coaching.
But having multiple blogs to manage became a distraction and a mental barrier, with maintenance on each, and decisions to make (which blog should I post to on topic X?) So I’ve used my own coaching processes on myself and come to four main decisions:
- I’m running with Chris Waterguy as my business name, for now. People who know me in person remember my name, and know what I do.
- One blog. I don’t love web admin work, and I don’t need to do it. It may not be perfect to mix posts on environmental and social issues with coaching and self-improvement topics, but I’m aiming for done and fun.
- I give myself permission to share less-than-perfect blog posts, here on this site. My seminars are also imperfect, but people get value from them. And it’s my way of walking the talk that I talk with my clients. I’m not just telling you to embrace imperfection, I’m doing it.
And now, pardon any typos or other imperfections while I press “publish” – and what a great feeling this is!